Online
Resume for
Lowell
Orelup
Sales
and Operations Executive with ten years of proven success in designing and
building organizations, managing startups and turnarounds, and implementing
leading edge initiatives that position a company to maximize productivity and
profitability. Proven track record
in Sales, Marketing, Customer Relationship Management, Production, and Distribution. Expertise
in restructuring multi million dollar sales organizations and operations.
Skilled in organizational development and integrating
people, systems, and technology. Innovative change agent. Experience includes
consumer goods, manufacturing, healthcare, e-learning, wholesale distribution,
and technology-oriented environments. Additional areas of
strength:
- Reorganized
a 150 person sales force, centralized 8 departments, created 3 support
departments, reduced costs by 25% and increased revenue by 15% over prior
year to achieve a $70M revenue goal.
- Launched
a television network that established a 24/7 resource for industrial
workplace training in operations, maintenance, best practices, and safety
and achieved a $1M subscription revenue goal.
- Reengineered
all operational functions of a $3M consumer goods manufacturer that resolved
a 20% late delivery rate and a 6% fulfillment error rate, established
automated systems, and continues to produce a 99% error free rate while
manufacturing and distributing 300,000 units per month.
- Created
a fulfillment operations center that produces, assembles, and distributes
40,000 units per month, fulfills 18,000 orders per month, and stocks over
3,000 current product offerings.
- Chief
Executive for not-for-profit volunteer organization with annual revenues
exceeding $100,000.
- Developed
the official, national standard for professional security officer training
adopted by the National Association of Security and Investigative
Regulators.
- Established
all operational components of e-commerce capability for a $70M company.
Ninth
House Network, Inc.
Dallas
TX
2001-2002
A
cutting-edge e-learning start-up offering management development from Ken
Blanchard and Tom Peters along with interactive workplace simulations delivered
over the web to Fortune 500 companies.
- Managed
telesales, web development, marketing, and public relations
- Directed
sales and retention efforts for multiple sales channels
- Oversaw
creation of a customer implementation and retention department
- Designed
and conducted all sales analysis, customer buying trend analysis, annual
projections, monthly forecasts, performance metrics, and investor reports
for $7M company
- Transferred
sales department from named account “farmers” to heavy prospecting
“hunters”
- Grew
customer base by 300% in 10 months during industry-wide slowdown
Business
Consulting Services
Dallas TX
2001
Retained
alternately by three companies as a business analyst/consultant on a contractual
basis:
- Wrote
business plan and pro forma for startup of Mustang Memory, a wholesale
distribution company offering computer memory, CPU’s and other accessories
- Created
www.mustangmemory.com for Mustang Memory and established e-commerce
capabilities
- Retained
by the CFO of CSRG, a healthcare processing services company, to manage a
market analysis and development initiative just prior to the company’s
acquisition by Perot Systems
- Retained
by the President of HGI, a $5M consumer products manufacturer, to analyze
all operations, develop a major restructuring plan of all production
scheduling, order processing and fulfillment operations, write new policies
and procedures manual, retrain staff, and implement all changes
Primedia
Workplace Learning
Dallas TX
1991-2001
A
pioneer of distance learning and the nation’s #1 producer and distributor of
specialty video, with 18 satellite and digital video product lines serving the
healthcare, government, automotive and industrial markets.
- Managed
and directed large sales, service and operations departments, web sites, and
product lines
- Created
new departments, including sales, distribution, video duplication, order
entry, and retention
- Achieved
revenue goals of $1.8M as National Sales Manager and $1M as
New Product
Sales Director
- Created
marketing strategies, e-marketing campaigns, sales promotions, and sales
materials
- Wrote
job descriptions and performance standards for 180 sales and operations
personnel
- Created
career paths, training programs, and performance-based compensation plans
- Created
business analytical tools including product maturity calculations and
lifecycle projections
- Developed
customer retention strategies that improved revenue retention by 50%
- Managed
CRM software development through transitions from AS/400 to SAP
- Designed
Internet sites, Intranet sites, and launched company’s first e-commerce
venture
- Managed
the centralization of all sales departments and achieved $70M revenue goal
for 2001
- Received
8 promotions in a 10-year period and awarded Most Outstanding Contribution
2001
Delta
Lodge, Inc.
Denton TX
1991 – 2001
Not-for-profit,
volunteer-run corporation responsible for Denton’s largest public event: Fry
Street Fair, which is attended by roughly 15,000 people each year and raises
$25,000 for charities and scholarships annually.
- Grew
assets from $10,000 to $360,000 and secured funding for new building
construction
- Organized
and lead conventions, social events, board meetings, and community forums
- Extensive
website development including e-commerce ticket sales
- Handled
all public relations, working closely with City Council and local business
owners
- Achieved
300% growth in attendance and 800% growth in ticket sales revenue for the
Fry Street Fair
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EDUCATION
/ CERTIFICATIONS
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University
of North Texas – Music Major: Percussive Studies, Vibraphone, and Marimba
Southern Methodist University, Cox School Of Business – SMU Mid-Management
Certificate
University Of Pennsylvania, The Wharton School – Essential Principles of
Marketing Certificate
Certified training: Situation Leadership, Crystal Reports, Sales Logix, MS
Office Professional, and HTML