PRIMEDIA Workplace Learning Web Portfolio 

This page displays screen shots of web sites along with text explaining the type of work done on each site. Where available, links are provided to the sites as they appear today.

Public Domain Internet Sites

SafetySpecials.com	Industrial Service Group	WorkplaceTraining.com	SafeStart.com

Intranet Website

"SellMore.com"

This web site served as PRIMEDIA Workplace Learning's first venture into e-commerce. As the Project Manager, I worked with the department heads in Technology, IS, Accounting, Finance, Distribution, Sales and Customer Care to ensure that the e-commerce site would not only be operational, but would successfully interface with all other departments needed to process incoming orders. This involved setting new policies and procedures for processing e-commerce orders, in addition to creating a new Distribution Channel in SAP to record and bill e-commerce orders separately from other orders. Due to an aggressive product release schedule and a print ad marketing campaign, the entire project was allowed just 30 days for completion. The site was launched and fully operational as scheduled. During this project, I reported to Vice President and General Manager Bill Joiner (972) 309-5345. The site offered a free safety training video to first time purchasers. Although this promotion is no longer valid and it is no longer possible to place items in the shopping cart, the site is otherwise operations, and can be viewed by clicking the image of the site below,

This division of the company had four product lines with four separate web sites. I worked with the Technology Department to design a new home page that would link the four web sites together. The site also uses icons from various print advertisements, so that respondents to the ads would know where to click to get more information on the product mentioned in the ad. To visit the site, click on the image of the site below. This was the first of a two-phase project. Phase Two involved building a new site which incorporated all the elements of the original four sites into one, comprehensive web presence. During Phase two, I purchased www.workplacetraining.com and posted the new site there. This improved marketability over the original site location of www.wtn.pwpl.com.

See Phase One, above. This is the site as it appears today at www.workplacetraining.com. All the products and information from the original four web sites have been incorporated into this web site.

SafeStart is an important product line for the PRIMEDIA Workplace Learning. The product was brought to market in 1999 and became the focus of intense marketing efforts in 2000 due to its early success in the marketplace. Richard Sordahl, a marketing specialist for PRIMEDIA, and I were asked to co-manage the development of this website. The site features an image from a print ad campaign of a worker in a hardhat wearing pink bunny slippers. The caption in the ad is "SafeStart reduces accidents in some of the harshest environments by as much as 80%. How's that for warm fuzzies." This tag line is for safety professionals, who view behavioral-based safety as "warm fuzzies" with no practical, measurable results. SafeStart was launched as an alternative to traditional behavioral-based safety training. 

"SellMore.com" is the pet name for www.is.pwpl.com/sellmore, a highly protected Intranet site at Primedia Workplace Learning. This site, to which I no longer have access, serves employees of the Primedia sales department, specifically in the geographically disbursed Industrial Services Group, where employees work in teams. In most cases, team members are in different cities, with half of them work in home offices. I was assigned this project by the VP of Sales. After taking a class in Front Page, I built the site, later handing the maintenance of the site to one of my employees, Misty Ford, who currently works in the Marketing Department at Primedia. The site was built with a left-hand frame containing a navigation bar, and a right-hand content frame, which displayed HTML documents, Word documents, Excel documents and PowerPoint documents. The PowerPoint documents included training presentations that would run in PowerPoint over the Intranet, while remaining in the right-hand frame. This design allowed me to make constant updates to the site simply be re-saving updated documents to the file. Documents can be viewed on line, or downloaded to the users hard drive. The navigation bar precluded having to build hyperlinks into the documents, so each was ready to download and use in its original format. The navigation bar consists of four levels of menus, with the main navigation bar page simply being a menu of menus, allowing users to drill down to any section of the site within two or three clicks. The front page includes current work-related news, messages from the VP of Sales, recognition for top performers and information on new sections added to the site. The site also includes links to competitor web sites, detailed information about each marketing campaign serving the teams, common reports and forms for downloading or completion online, travel and weather information, an online encyclopedia and dictionary, industry-related news sites, and a dialog forum. The site is not accessible without a direct connection to Primedia's proprietary server, which can only be established inside the building or by dialing in using a key fob. This device generates a new 6-digit pass code every 60 seconds, which is combined with a users PIN . This security is necessary, as the site contains sales data by team and by territory, and an opportunity management tool that lists key prospects and the current status of each sale in progress. 

Here is a graphic of the site from its first screen. It is not a clean copy, but it is all I have.