CAREER ACCOMPLISHMENTS
CLAIMS SERVICES RESOURCE GROUP

Company Bio
Title: Business Analyst (Contract)
Accomplishment: New Market Analysis and Development

Background: Sales were falling and costs needed to be reduced. The decision was made to identify opportunities to reach new sub-markets, increase prospecting efforts into new and existing markets, and convert a number of sales positions into a lead generation team, thus broadening canvassing efforts while reducing salaries and commissions.

Achievements: Hired, trained and supervised market research/lead generation team. Assembled and evaluated prospecting lists. Designed call campaigns to flush out the most promising markets. Designed each campaign to generate pre-qualified leads while delivering market analysis. Reported daily productivity, including detailed results statistics. Within two months, the sales volume from leads generated by the team had paid all start-up and operating costs while delivering the desired market analysis. 

Reference: Phyllis Farragut, then CFO and COO for CSRG